Armstrong, Gary. <br/><br/>
Marketing :  an introduction / 
Gary Armstrong and Philip Kotler. 
 - 6th. ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c2003. 
 - 1 v. (various pagings) :  b & w ill. ;  26 cm. 
<br/><br/> Includes appendices, notes, video cases, glossary, credits and indexes. Hb. 
<br/><br/><label>ISBN: </label>981247089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / K62 2003