Polonsky, Michael J.,

Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David S. Waller. - Fourth Edition. - xiii, 365 pages : illustrations ; 26 cm.

Revised edition of the authors' Designing and managing a research project, [2015]

Includes bibliographical references and index.

9781544316468 (pbk. : alk. paper)


Business--Research--Methodology.

GS HD / 30.4 P65 2019