Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler 
 - 11th. ed. 
 - Upper Saddle, New Jersey :  Pearson Education, Inc.,  2003. 
 - 1 v., [various pagings] :  col. illus. ;  25cm. 
<br/><br/> Various multi-media intructional aides, including a website, are available to supplement the text. 
<br/><br/> Includes image credits and indices. 
<br/><br/><label>ISBN: </label>0130336297 
<br/><br/><label>LCCN: </label>2002022481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / K64 2003