Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xxiv, 643 p. : ill. ; 28 cm.

Includes bibliographical references and indexes.

Global Marketing, Fifith Edition, build on the worldwide success of the previous editions of Principles of Global Marketing and Global Marketing.

Young Adult

9780131754348 (pbk. : alk. paper) 0131754343 (pbk. : alk. paper)

2007039742


Export marketing.

HF1416 / .K443 2008

658.8/4