Global marketing /
Warren J. Keegan, Mark C. Green.
- 5th ed.
- Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.
- xxiv, 643 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
Global Marketing, Fifith Edition, build on the worldwide success of the previous editions of Principles of Global Marketing and Global Marketing.