Ziegler, Sherilyn K. <br/><br/>
Broadcast advertising :  a comprehensive working textbook / 
Sherilyn K. Ziegler, Herbert H. Howard. 
 - Second edition. 
 - New York :  John Wiley & Sons,  c1984. 
 - ix , 348 pages :  illustrations ;  29 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0813800730 (alk.paper) 
<br/><br/><label>LCCN: </label>90033584 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcast advertising--United States.
<br/><br/><label>LC Class. No.: </label>HF 6146  / Z45 1984