Berkowitz, Eric N. <br/><br/>
Marketing / 
Eric N. Berkowitz, Roger A. Kerin, William Rudelius. 
 - xxv, 747 pages :  illustrations (some color) ;  26 cm. 
<br/><br/> Includes indexes. 
<br/><br/>Bibliography: pages 699-713. 
<br/><br/> Marketing is a unique blend of individuals and organizations, needs and wants, science and art, conscious decisions and blind chance. 
<br/><br/><label>ISBN: </label>0801606020 
<br/><br/><label>LCCN: </label>85028451 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / B44 1986 
<br/><br/><label>Dewey Class. No.: </label>658.8