Pezzullo, Mary Ann. <br/><br/>
Marketing for bankers / 
by Mary Ann Pezzullo. 
 - Washington, D.C. (1120 Connecticut Ave., N.W., Washington 20036) :  American Institute of Banking, American Bankers Association,  c1982. 
 - xi, 522 p. :  ill. ;  24 cm. 
<br/><br/> Rev. ed. of: Marketing for bankers / Leonard L. Berry, James H. Donnelly. c1975. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> To provide a marketing text for bankers that reflects the changes that have taken place in banking and in bank marketing in the eight years since the first writing. 
<br/><br/> Professional 
<br/><br/><label>LCCN: </label>82185933  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bank marketing.
<br/><br/><label>LC Class. No.: </label>HG 1616 M3  / P49 1982 
<br/><br/><label>Dewey Class. No.: </label>332.1/068/8