Michelli, Joseph A.

The Starbucks experience : 5 principles for turning ordinary into extraordinary. - New York : McGraw-Hill, 2006. - xiv, 208 p. : illus. ; 22 cm.

Includes bibliography, reader's guide and index.

How did Starbucks turn a cup of coffee into a worldwide business phenomenon? With unique access to Starbucks personnel and resources, Joseph Michelli isolated the 5 key leadership principles that transformed an ordinary idea into an extraordinary experience.

0071477845 (alk. paper)

200616788


Starbucks Coffee Company.
Success in business--Handbooks, manuals, etc.