Pereda, Pedrito Real ; Pereda, Purisima Pedrialva and Castillo, Vicente M. <br/><br/>
Principles of Marketing / 
Pedrito Real Pereda. 
 - Manila, Philippines :  Mindshapers Co., Inc.,  c2014. 
 - 275 pages:  illustrations ;  22 cm. 
<br/><br/> Includes bibliographical references 
<br/><br/><label>ISBN: </label>9719905752 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Industrial management<br/>Marketing--Management<br/>Marketing