Understanding the Advantages of Having Advertising Creatives in the Soap Skin: A Social Media Ad Campaign for a Local Startup Micro Business/ Jester Abayon

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Abayon, Jester, 2022

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TextPublication details: Manila: Technological University of The Philippines, 2022.Description: vii, 197pages 29cmContent type:

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BTH-4493 BTH N 85 A23 2022

Dissertation note: College of Architecture and Fine Arts: Bachelor of Fine Arts.-- Technological University of The Philippines, 2022. Summary: Micro Business is a business term that operates on a small scale. It is commonly defined as a business that has 1-9 employees. A sole proprietor frequently runs this type of business. However, COVID-19 came, and business flow changed and transitioned from physical to online marketing. Many businesses operate and put their businesses online. On the other hand, creators are teams that can help businesses survive during the pandemic. However, encouraging business owners to invest in creatives is a problem. Hence, the researchers partnered as LAPAD Agency's creative team with The Soap Skin, a micro business that only started in February 2022 for a research study. The objective of the study is to produce an ad campaign that will help both The Soap Skin and prove that investing in creatives can give advantages and encourage business owners to invest in them. To make this study possible, the researchers did an ad campaign called “G na G Ang Ganda!”. The campaign is only executed on social media platforms, specifically Facebook and Instagram. The researchers did the branding, product launch, and the launching of the ad campaign. After the campaign, It is proven on analytics that having a creative team can boost the sales and engagements of The Soap Skin on both Facebook and Instagram. On Facebook, The Soap Skin, from only 230 likes and 232 followers, the page gained 1,392 likes and 1,400 followers after the campaign. And the sales of its product variants boosted as well, with sales of over PHP 38,000.00 in just a month of the campaign.

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Notes	Date due	Barcode
Bachelor's Thesis CAFA	TUP Manila Library	Thesis Section-2nd floor	BTH N 85 A23 2022 (Browse shelf(Opens below))	c.1.	Not for loan	For library use only		BTH0006493

Bachelor's Thesis

College of Architecture and Fine Arts: Bachelor of Fine Arts.-- Technological University of The Philippines, 2022.

Includes bibliographic references and index.

Micro Business is a business term that operates on a small scale. It is commonly
defined as a business that has 1-9 employees. A sole proprietor frequently runs this type
of business. However, COVID-19 came, and business flow changed and transitioned
from physical to online marketing. Many businesses operate and put their businesses
online. On the other hand, creators are teams that can help businesses survive during the
pandemic. However, encouraging business owners to invest in creatives is a problem.
Hence, the researchers partnered as LAPAD Agency's creative team with The Soap Skin,
a micro business that only started in February 2022 for a research study. The objective of
the study is to produce an ad campaign that will help both The Soap Skin and prove that
investing in creatives can give advantages and encourage business owners to invest in
them. To make this study possible, the researchers did an ad campaign called “G na G
Ang Ganda!”. The campaign is only executed on social media platforms, specifically
Facebook and Instagram. The researchers did the branding, product launch, and the
launching of the ad campaign. After the campaign, It is proven on analytics that having a
creative team can boost the sales and engagements of The Soap Skin on both Facebook
and Instagram. On Facebook, The Soap Skin, from only 230 likes and 232 followers, the
page gained 1,392 likes and 1,400 followers after the campaign. And the sales of its
product variants boosted as well, with sales of over PHP 38,000.00 in just a month of the
campaign.

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