Marketing for bankers / by Mary Ann Pezzullo.

By:

Pezzullo, Mary Ann

Contributor(s):

Berry, Leonard L, 1942-. Marketing for bankers

Material type: Text

TextPublication details: Washington, D.C. (1120 Connecticut Ave., N.W., Washington 20036) : American Institute of Banking, American Bankers Association, c1982.Description: xi, 522 p. : ill. ; 24 cmSubject(s):

Bank marketing

DDC classification:

332.1/068/8 19

LOC classification:

HG 1616 M3 P49 1982

Summary: To provide a marketing text for bankers that reflects the changes that have taken place in banking and in bank marketing in the eight years since the first writing.

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	HG 1616 M3 P49 1982 (Browse shelf(Opens below))	Available		D00003814

Rev. ed. of: Marketing for bankers / Leonard L. Berry, James H. Donnelly. c1975.

Includes bibliographical references and index.

To provide a marketing text for bankers that reflects the changes that have taken place in banking and in bank marketing in the eight years since the first writing.

Professional

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