Tourism and hospitality marketing / John Paul G. Buenaventura, and Liberty Buenaventura-Gutierrez

By:

Buenaventura, John Paul G

Contributor(s):

Buenaventura-Gutierrez, Liberty

Material type: Text

TextManila, Philippines : Mindshapers Co. Inc. 2022Description: x, 212 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9786214063437

Subject(s):

Tourism -- Marketing

LOC classification:

G155.75 B84 2022

Contents:

Chapter 1 Introduction to marketing -- Chapter 2 Hospitality services marketing -- Chapter 3 Hospitality marketing mix -- Chapter 4 Product service mix -- Chapter 5 Price mix -- Chapter 6 Promotion mix -- Chapter 7 Place mix-channel of distribution -- Chapter 8 Marketing plan -- Chapter 9 Strategic marketing and tactical marketing -- Chapter 10 Market opportunity and consumer analysis -- Chapter 11 Consumer behavior -- Chapter 12 Customer relationship development strategies -- Chapter 13 Marketing research and environment -- Chapter 14 Market segmentation -- Chapter 15 Tourism marketing.

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Barcode
Book	TUP Manila Library	CLA-Learning Resource Center	FIL G 155.75 B84 2022 (Browse shelf(Opens below))		Available	CLA000277
Book	TUP Manila Library	CLA-Learning Resource Center	FIL G 155.75 B84 2022 c.2 (Browse shelf(Opens below))		Available	CLA000262
Book	TUP Manila Library	Filipiniana Section-GF Mezzanine	FIL G 155.75 B84 2022 (Browse shelf(Opens below))	3	Available	P00033941

Includes bibliographical references

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