Professional sales management / Rolph E. Anderson, Joseph F. Hair, Jr., Alan J. Bush.

By:

Anderson, Rolph E

Contributor(s):

Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1992.Edition: 2nd edDescription: xviii, 653 p. : ill. ; 24 cmISBN:

0070016860

Subject(s):

DDC classification:

658.8/1 20

LOC classification:

HF 5438.4 A52 1992

Summary: The book integrates sales and marketing management while illustrating how the entire marketing organization (both field and headquarters) must funtion as a team, working with customers (organizations or customers) to solve problems of mutual interest.

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	HF 5438.4 A52 1992 (Browse shelf(Opens below))	Available		D00023747

Includes bibliographical references and indexes.

The book integrates sales and marketing management while illustrating how the entire marketing organization (both field and headquarters) must funtion as a team, working with customers (organizations or customers) to solve problems of mutual interest.

Adult

The book is designed primarily for use at the upper level in colleges and universities, some progressive junior colleges may wish to adopt it for students planning to enter sales careers after earning their associate's degree.

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