The impact of digital (qr) quick response code menus on customer experience in selected restaurants/ Roselyn A. Corpuz, Cristina J. Cupas, Margie D. Dela Torre, Anjun King A. Mapa, Dimple KC A. Mejillano, Mark Daniel A. Puzon, and Daniella L. Si.--

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Corpuz, Roselyn A [author]

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BTH HD 28 C67 2025

Dissertation note: College of Liberal Arts.-- Bachelor of science in business administration major in industrial management: Technological University of the Philippines, 2025. Summary: This study evaluates the impact of quick response code menu systems within the context of digital transformation on selected restaurant, with a focus on implementing digital quick response code menu systems. This research investigated on how digital tools are used by the food-service industry today to improve the dining experience through a quantitative approach, analyzing customer feedback to determine the benefits of contactless menu and the ease of navigation in a digital environment. The survey assessed the impact of Digital Quick Response code menu involving dynamic visual engagements, real-time updates, and flexibility, intuitive customization and brand consistency, centralized control and remote management, and seamless integration and analytics insights on both employees as well as customers. The customer survey focused on multiple aspects of customer experience, including Satisfaction; Evaluation; Cognitive Effort; Retention; Behavior Intention and overall dining experience associated with the use of quick response code menus. The results showed that due to the facilities of convenience and hygiene related to contactless menus, customers regarded this as having an impact on the improvement of their experience. While the study highlights the benefits of quick response code menus, it also addresses some potential challenges, including concerns about digital literacy and reliance on technology. This research can help address how digital quick response code menus can help address how digital quick response code menus can improve customer experience, providing practitioners with practical ideas to benefit from technology in a competitive market.

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Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Bachelor's Thesis CLA	TUP Manila Library	Thesis Section-2nd floor	BTH HD 28 C67 2025 (Browse shelf(Opens below))	c.1	Not for loan		BTH0004116

Bachelor's thesis

College of Liberal Arts.-- Bachelor of science in business administration major in industrial management: Technological University of the Philippines, 2025.

Includes bibliographic references and index.

This study evaluates the impact of quick response code menu systems within the
context of digital transformation on selected restaurant, with a focus on implementing
digital quick response code menu systems. This research investigated on how digital tools
are used by the food-service industry today to improve the dining experience through a
quantitative approach, analyzing customer feedback to determine the benefits of
contactless menu and the ease of navigation in a digital environment. The survey assessed
the impact of Digital Quick Response code menu involving dynamic visual engagements,
real-time updates, and flexibility, intuitive customization and brand consistency,
centralized control and remote management, and seamless integration and analytics
insights on both employees as well as customers. The customer survey focused on
multiple aspects of customer experience, including Satisfaction; Evaluation; Cognitive
Effort; Retention; Behavior Intention and overall dining experience associated with the
use of quick response code menus. The results showed that due to the facilities of
convenience and hygiene related to contactless menus, customers regarded this as having
an impact on the improvement of their experience. While the study highlights the benefits
of quick response code menus, it also addresses some potential challenges, including
concerns about digital literacy and reliance on technology. This research can help address
how digital quick response code menus can help address how digital quick response code
menus can improve customer experience, providing practitioners with practical ideas to
benefit from technology in a competitive market.

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