A Comprehensive model of customization capacity and performance of chineses furniture enterprises under B2B interaction /Huiliang Huang

Dissertation

College of Liberal Arts (CLA) Doctor of Management Science (DMS) Technological University of the Philippines 2022

"Since the outbreak of COVID-19, China's macro-healthy development has entered a new routine, the growth rate of furniture industry has slowed down, the furniture industry is also facing structural adjustment, and furniture companies have also fallen into fierce competition. As the main part of the furniture industry in China, the leading position of furniture manufacturers is also very important. Customization has become the main trend of the vigorous development of furniture industry in China. Therefore, how to make furniture companies develop rapidly through customized products is of great research significance to improve the business performance of the whole industry. However, it is very necessary for furniture production companies to conduct two-way communication from the perspective of inter-organizational marketing (B2B), so as to effectively internalize market information into the company's unique resources, improve the company's customized production capacity and company performance, and obtain multiple social values. Under the guidance of the buyer's market. every communication between the factory and the seller is a learning opportunity for the company. Especially in the turbulent external environment, with the help of the dynamic process of organizational learning, the company can master and absorb external knowledge and transform it into tacit knowledge that the company can use, which will bring about the change of the company's internal interactive thinking method, enhance the furniture company's personalized customization innovation ability, reduce the uncertainty in product development and improve the company's overall operating performance. In this paper, the home furnishing companies with a large number of customization intentions and behaviors in China are the main research objects, and the value co-creation theory, organizational structure and correlation theory, enterprise mass production customization theory, B2B two-way interaction theory and social resource-based view theory are the main analysis tools. According to the customization production situation and interaction between the two parties of China Home Furnishing Company, a conceptual model about B2B interaction. customization ability, company performance and market environment is established, and corresponding assumptions are given. Through the analysis of the questionnaire data of furniture enterprise marketing companies and the experimental research, the influence of different types of questionnaire questions on the corresponding levels of enterprises is measured by principal component analysis. On this basis, the interaction between different levels and types of enterprises and the interaction among different types of enterprises are simulated by structural equation, and the empirical test research is carried out. Through the research of this paper, it can be concluded that there is a ive correlation between B2B two-way interaction and furniture enterprise posit shi performance, and there is a positive correlation between B2B two-relation p way interaction and furniture enterprise profit performance. There is a positive correlation between B2B interaction and module design, between B2B interaction ment, and between B2B interaction and process reengineering. and agile develop and relational a positive correlation between customization ability There is performance of furniture manufacturing enterprises, and there is a positive correlation between customization ability and profitability of furniture manufacturing enterprises. There is a positive correlation between enterprise performance and module design, between enterprise performance and agile development, and between enterprise performance and process reengineering. Market environment regulates the relationship between B2B two-way interaction and furniture customization ability, but market environment does not regulate the relationship between B2B two-way interaction and enterprise performance, while B2B two-way interaction regulates furniture customization ability and enterprise performance. Therefore, furniture manufacturers can improve the customization ability of furniture enterprises by interacting with dealers, and finally influence the profitability based on customers by promoting customer-based relationships, thus improving the business performance of furniture enterprises. The research in this paper not only enriches the relevant theories, but also helps to guide the customization practice of Chinese furniture enterprises and promote the
sustainable development of Chinese furniture enterprises. Author's abstract"