An automated advertisement system using geofencing technology/ Ronn Matthew E. Capilit, Jeford A. Huen, Kenjie G. Morados, Cedmel Lloyd M. Montejo, and Kenneth Andrei A. Priolo.--

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Capilit, Ronn Matthew E [author]

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Material type: Text

TextPublication details: Manila: Technological University of the Philippines, 2025.Description: x, 125pages: 29cmContent type:

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BTH QA 76.9 C37 2025

Dissertation note: College of Industrial Technology.-- Bachelor of engineering technology major in computer engineering technology: Technological University of the Philippines, 2025. Summary: The An Automated Advertisement System using Geofencing Technology aims to improve advertising efficiency through geofencing with analytics technologies. The system automatically displays location-specific advertisements on public utility vehicle-mounted screens when the vehicle approaches a registered business establishment within a 500- meter radius. This approach offers businesses valuable advertising exposure while minimizing environmental impact by reducing the need for traditional advertising methods such as static billboards. By integrating real-time GPS data and intelligent advertising management, the system delivers marketing content based on geographic proximity. The system has been tested for functionality, responsiveness, and reliability. The overall mean score 4.83 further validates the system’s effectiveness and signifying “Excellent” level of performance. An Automated Advertisement System using Geofencing Technology enables smarter marketing strategies, promotes the growth of local businesses, encourages innovation in advertising, and helps optimize costs. This project also aligns with the United Nations Sustainable Development Goals, specifically SDG-8 (Decent Work and Economic Growth), SDG-9 (Industry, Innovation, and Infrastructure), and SDG-11 (Sustainable Cities and Communities).

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Bachelor's Thesis CIT	TUP Manila Library	Thesis Section-2nd floor	BTH QA 76.9 C37 2025 (Browse shelf(Opens below))	c.1.	Not for loan		BTH0006324

Bachelor's thesis

College of Industrial Technology.-- Bachelor of engineering technology major in computer engineering technology: Technological University of the Philippines, 2025.

Includes bibliographic references and index.

The An Automated Advertisement System using Geofencing Technology aims to
improve advertising efficiency through geofencing with analytics technologies. The system
automatically displays location-specific advertisements on public utility vehicle-mounted
screens when the vehicle approaches a registered business establishment within a 500-
meter radius. This approach offers businesses valuable advertising exposure while
minimizing environmental impact by reducing the need for traditional advertising methods
such as static billboards. By integrating real-time GPS data and intelligent advertising
management, the system delivers marketing content based on geographic proximity. The
system has been tested for functionality, responsiveness, and reliability. The overall mean
score 4.83 further validates the system’s effectiveness and signifying “Excellent” level of
performance. An Automated Advertisement System using Geofencing Technology enables
smarter marketing strategies, promotes the growth of local businesses, encourages
innovation in advertising, and helps optimize costs. This project also aligns with the United
Nations Sustainable Development Goals, specifically SDG-8 (Decent Work and Economic
Growth), SDG-9 (Industry, Innovation, and Infrastructure), and SDG-11 (Sustainable
Cities and Communities).

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