SODAMARICE/ Sodalicious na Calamarice: Aldrian Nario, Arabella A. Patoc, Jiggs Roque, Salvador Sacdalan, Joshua S. San Pedro and Ashley Lorraine O. Suguitan.--

Bachelor's thesis

College of Liberal Arts.-- Bachelor Of Science In Entrepreneurship: Technological University Of The Philippines, Manila. 2025

Includes bibliographic references and index.

Sodamarice is a unique business concept that combines the savory crunch of crispy, flavorful
calamares with freshly cooked rice and a refreshing twist—fruit-infused soda drinks. This fast-casual
dining venture caters to busy professionals, students, and families looking for an affordable yet satisfying
meal. Our aim is to stand out by blending the beloved flavors of Filipino cuisine with innovative beverage
options, emphasizing quality, consistency, and affordability. The calamares are made using fresh, locally
sourced ingredients, while the fruity soda drinks are crafted in-house with natural fruit extracts and
minimal additives. The venture will focus on delivering efficient service, fostering a welcoming atmosphere, and
adopting an eco-friendly approach by utilizing sustainable packaging. Initially targeting high-traffic urban
areas, the business plans to grow through a scalable model supported by social media marketing and
partnerships with local suppliers to boost brand recognition. The ultimate vision is to establish Calamares
Rice Meal with Fruity Soda Drinks as a top choice for customers seeking a quick, flavorful, and
refreshing meal. Five-year financial projections indicate steady revenue growth, manageable liabilities, and increasing equity, ensuring the company’s long-term sustainability. With its innovative concept, environmentally conscious practices, and robust operational structure, Sodamarice is well-positioned to
thrive in the fastpaced food industry. The study's findings confirm that the business is viable and primed
for consistent growth and profitability.