Let’s craft it up: resurgence of pottery arts using a social media campaign of wabi sabi ph for young professionals in selected cities in metro manila/ Eugene V. Aloro, Ron Andrei Evardone, Brian Mclein T. Francisco, and Anfernee A. Valera.--

Bachelor;s thesis

College of Architecture and Fine Arts.-- bachelor of fine arts major in advertising: Technological University of the Philippines, 2023.

Includes bibliographic references and index.

This research aims to develop an advocacy social media campaign for the resurgence of
pottery arts using a social media campaign of Wabi Sabi PH for young professionals in selected
cities in Manila. A social media campaign for resurging the dying craft of pottery, bringing it
into modern taste, and embracing the art of imperfection with minds clearer with this beautiful
and therapeutic art form. The inclusion of social media campaigns, in particular, will serve as a
foundation for everyone's knowledge and will support pottery arts here in the Philippines,
enlighten everyone about the countless benefits of pottery in our lives, and encourage us to craft
it up by discovering the healing power of clay. A quantitative data collection methodology was
used to gather the information and results that will support the research work. The findings of
the survey were used to enhance the quality of this study, and statistical analysis of the potential
respondents was performed in order to ensure that all of the research objectives were fulfilled.
For the advocacy campaign, Instagram will be used as an online platform.