| 000 | 01153nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | E97EC2D9431747EABF69ABB55811A426 | ||
| 003 | OSt | ||
| 005 | 20240807152810.0 | ||
| 008 | 190813s19uu 000 0 eng d | ||
| 020 | _a9789719654797 (paperback) | ||
| 040 |
_aTechnological University of the Philippines _cTUP-M |
||
| 050 | 0 |
_aFil. HF _b5823 A46 2017 |
|
| 100 | 1 | _aAlminar-Mutya, Ruby F. | |
| 245 | 0 | 0 |
_aFundamentals of advertising / _cRuby F. Alminar-Mutya. |
| 260 |
_aIntramuros, Manila : _bUnlimited Books Library Services and Publishing Inc, _cc2017. |
||
| 300 |
_aiv, 216 pages : _billustrations ; _c26 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes bibliographical references. | ||
| 650 | 1 | 0 | _aBranding (Marketing). |
| 650 | 1 | 0 | _aAdvertising. |
| 650 | 1 | 0 | _aMarketing. |
| 650 | 1 | 0 | _aCommunication in marketing. |
| 650 | 1 | 0 |
_aAdvertising _xResearch. |
| 942 |
_2lcc _cBK |
||
| 999 |
_c1053 _d1053 |
||