000			02218cam a2200361Ia 4500
001			F60A9C77911B4FA48FF674B341F3130E
003			OSt
005			20240729103349.0
008			120213s2012 nyum b a001 0 eng
010			_a 2012005418
020			_a0071793208 (alk. paper)
020			_a1259027686
020			_a9780071793209 (alk. paper)
020			_a9781259027680
040			_aDLC _cGPRCL _dYDXCP _dCDX _dOCLCO _dVRC _dCNCEN _dQBX _dAU@ _dSINTU
050		0	_aHF 5415.5 _bG35 2012
082	0		_a658.8/12 _223
100	1		_aGallo, Carmine.
245	0	0	_aThe Apple experience : _bsecrets to building insanely great customer loyalty / _cCarmine Gallo.
260			_aNew York : _bMcGraw-Hill, _cc2012.
300			_axviii, 234 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: enriching lives -- Inspiring your internal customer -- Dream bigger -- Hire for smiles -- Cultivate fearless employees -- Build trust -- Foster a feedback loop -- Develop multitaskers -- Empower your employees -- Serving your external customer -- Follow Apple's five steps of service -- Reset your customer's internal clock -- Sell the benefit -- Unleash your customer's inner genius -- Create wow moments -- Rehearse the script -- Deliver a consistent experience -- Setting the stage -- Eliminate the clutter -- Pay attention to design details -- Design multisensory moments -- Conclusion: the soul of Apple.
520			_aExplains what makes the Apple retail experience so successful. This title details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.
650	1	0	_aConsumer satisfaction.
650	1	0	_aCreative thinking.
650	1	0	_aCustomer services.
942			_2lcc _cBK
999			_c10907 _d10907