000 00964nam a2200265 a 4500
001 A073998586B0466A83237EF3DA966EAE
003 OSt
005 20240729105216.0
008 091020s19uu 000 0 eng d
020 _a9780071259354
040 _cTUPM
050 _aHF 5415.3
_bP46 2008
100 1 _aPeter, J. Paul.
245 0 0 _aConsumer behavior and marketing strategy. /
_cJ. Paul Peter, Jerry C. Olson.
250 _a8th. ed.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_cc2008.
300 _axix , 555 p. :
_bill., map ;
_c27 cm.
500 _aCover Title; Consumer behavior & marketing strategy. Includes bibliographical references (p. 499-528) and indexes.
650 1 0 _aConsumer behavior.
_2sears
650 1 0 _aMarketing.
_2sears
700 1 _aOlson, Jerry C. (Jerry Corrie),
_d1944- .
942 _2lcc
_cBK
999 _c140
_d140