| 000 | 01125nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | D37C56F9FC7643A7B0D9AE171DEC939A | ||
| 003 | OSt | ||
| 005 | 20240729114328.0 | ||
| 008 | 050204s19uu 000 0 eng d | ||
| 020 | _a8174463607 (pb), 8174463615 (hb) | ||
| 040 | _cTUPM | ||
| 050 |
_aHF 5415.3 _bM37 2004 |
||
| 100 | 1 |
_aBatra, Satish K. _q(Satish Kumar), _d1944- |
|
| 245 | 0 | 0 |
_aConsumer behaviour : _btext and cases / _cby Satish K. Batra and SHH Kazmi. |
| 250 | _a1st. ed. | ||
| 260 |
_aNew Delhi : _bAnurag Jain, _c2004. |
||
| 300 |
_axiv, 536 p. : _bills. ; _c24.5 cm. |
||
| 500 | _aIncludes glossary, bibliography and index. | ||
| 520 | _aThe focus of this text is to acquaint management students with a usable, managerial understanding and insight of our behavior as consumers. | ||
| 521 | 2 | _aYoung Adult | |
| 650 | 1 | 0 |
_aConsumer behavior. _2sears |
| 650 | 1 | 0 |
_aMotivation research (Marketing). _2sears |
| 700 | 1 | _aKazmi, SHH. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c141 _d141 |
||