000 01364nam a2200337 a 4500
001 897515175AF043D8AA4B8166E5F6C037
003 OSt
005 20240719153855.0
008 050401s19uu 000 0 eng d
010 _a2003023118
020 _a0805842632 (pbk. : alk. paper)
040 _cTUPM
050 _aHM 1221
_bZ37 2004
100 1 _aZappala, Joseph M.
245 0 0 _aPublic relations worktext :
_ba writing and planning resource /
_cby Joseph M. Zappala and Ann R. Carden.
250 _a2nd. ed.
260 _aMahwah, New Jersey and London :
_bLawrence Erlbaum Associates, Publishers,
_c2004.
300 _axv, 350p. :
_billus. ;
_c23.5cm.
500 _aRev. ed. of: Public relations workbook / Raymond Simon, Joseph M. Zappala. c1998. Variant title: Public relations workbook.
520 _aIncludes appendix and indices.
521 2 _aAll Grades
526 0 _aProvides the fundamental knowledge required for public relations writing as well as the critical writing practice.
650 1 0 _aBusiness writing.
_2sears
650 1 0 _aPublic relations.
_2sears
700 1 _aCarden, Ann M.
700 1 _aSimon, Raymond.
856 4 _uwww.erlbaum.com
942 _2lcc
_cBK
999 _c16754
_d16754