000 00734nam a2200241 a 4500
001 1C6B4F5256BD4275993FD27621D9DE1D
003 OSt
005 20240729154435.0
008 040608s19uu 000 0 eng d
010 _a7922895
020 _a0137015321
040 _cTUPM
050 _aHF 5415.15
_bK76 1981
100 1 _aKotler, Philip.
245 0 0 _aPrinciples of marketing.
260 _aEnglewood Cliffs, N.J. :
_bPrentice-Hall,
_cc1981.
300 _axxi, various pagings :
_billus. ;
_c24cm.
500 _aIncludes appendix, glossary and index.
650 1 0 _aMarketing.
942 _2lcc
_cBK
999 _c19188
_d19188