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| 008 | 000612s2001 nyua b 001 0 eng | ||
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_aHF 5415 _bB48 2001 |
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_a658.8 _221 |
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| 100 | 1 | _aBlythe, Jim. | |
| 245 | 0 | 0 |
_aEssentials of marketing / _cJim Blythe. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bPearson Education, _c2001. |
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| 300 |
_axvi, 287 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThis book is intended to offer an insight into what marketing is about. | ||
| 650 | 1 | 0 | _aMarketing. |
| 906 |
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