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008 000612s2001 nyua b 001 0 eng
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040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 _aHF 5415
_bB48 2001
082 0 _a658.8
_221
100 1 _aBlythe, Jim.
245 0 0 _aEssentials of marketing /
_cJim Blythe.
250 _a2nd ed.
260 _aNew York :
_bPearson Education,
_c2001.
300 _axvi, 287 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
520 _aThis book is intended to offer an insight into what marketing is about.
650 1 0 _aMarketing.
906 _a0
_bvip
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c221
_d221