| 000 | 01262nam a2200289 i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240807162654.0 | ||
| 007 | ta | ||
| 008 | 220516s2016 enka b 001 0 eng d | ||
| 020 | _a9781472579317 (paperback) | ||
| 040 |
_aTUPM _beng _erda _cTUPM |
||
| 050 | 0 |
_aHD 9787. _bA2 A76 2017 |
|
| 100 | 1 | _aArmstrong-Gibbs, Fiona. | |
| 245 | 0 | 0 |
_aMarketing fashion footwear : _bthe business of shoes / _cFiona Armstrong-Gibbs and Tamsin McLaren. |
| 264 | 1 |
_aLondon ; _aNew York : _bFairchild Books, _c2016. |
|
| 300 |
_a240 pages : _bcolor illustrations ; _c28 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe fashion footwear consumer -- Footwear design, construction and production -- The global footwear trade -- The retail and e-tail landscape -- Management strategies for retail growth -- Visual merchandising and design concepts of retail, e-tail and wholesale -- Brand identity and protection -- Brand management -- Marketing communications; media & PR. | |
| 650 | 1 | 0 | _aFootwear industry. |
| 650 | 1 | 0 | _aFashion merchandising. |
| 650 | 1 | 0 |
_aShoes _xMarketing. |
| 700 | 1 | _aMcLaren, Tamsin. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c2260 _d2260 |
||