| 000 | 02342cam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 18502448 | ||
| 003 | OSt | ||
| 005 | 20240806092731.0 | ||
| 008 | 150223s2015 enka b 001 0 eng | ||
| 020 | _a9781472569103 (paperback) | ||
| 020 | _a9781474255356 (epub) | ||
| 020 | _a9781472569110 (epdf) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 050 | 0 |
_aNC 1001 _bB76 2016 |
|
| 100 | 1 | _aBrower, Steven. | |
| 245 | 0 | 0 |
_aInside art direction : _binterviews and case studies / _cSteven Brower. |
| 264 | 1 |
_aLondon ; _aNew York : _bFairchild Books, an imprint of Bloomsbury Publishing Plc, _c2015. |
|
| 300 |
_a232 pages : _billustrations (some color) ; _c27 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aMachine generated contents note: -- IntroductionAdventures in Publication DesignA Brief History of Art DirectionThe Life of the Art DirectorAdvertising, Branding and PackagingNewspapers and MagazinesBook PublishingMusic, Film and TheatreCollaborations and ConversationsArt Direction Assignments GlossaryBibliographyIndex. | |
| 520 | _a"For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? How do they sell this work to editors, department heads and clients? Becoming a Successful Art Director answers all these questions for design students and professionals alike. It is at once an illustrated art book, a handbook on how to be creative in this exciting work environment, and a guide to what to expect on entering the workplace. Giving practical, hands-on advice for both beginning and advanced students, It will provide a clear picture for graphic design and illustration students of how to work with art directors and the range of industries where an art director might be employed"-- | ||
| 650 | 1 | 0 |
_aCommercial art _xVocational guidance. |
| 650 | 1 | 0 |
_aGraphic arts _xVocational guidance. |
| 650 | 1 | 0 |
_aDESIGN / General. _2bisacsh |
| 942 |
_2lcc _cBK |
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| 999 |
_c2344 _d2344 |
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