000			00956cam a2200289 a 4500
001			12D5047C96134402918467F44D3913E9
003			OSt
005			20240729163513.0
008			810518s1982 nyua b 001 0 eng
010			_a 81008236
020			_a0070489203
040			_aDLC _cDLC _dDLC
050		0	_aHF 5415.13 _bG85 1982
082	0		_a658.8 _219
100	1		_aGuiltinan, Joseph P.
245	0	0	_aMarketing management : _bstrategies and programs / _cJoseph P. Guiltinan, Gordon W. Paul.
250			_a1st ed.
260			_aNew York : _bMcGraw-Hill, _cc1982.
300			_axvi, 412 p. : _bill. ; _c22 cm.
440		0	_aMcGraw-Hill series in marketing
504			_aIncludes bibliographies and index.
650	1	0	_aMarketing _xManagement.
700	1		_aPaul, Gordon W.
942			_2lcc _cBK
999			_c23734 _d23734