000 00951cam a2200277 a 4500
001 B9E66DC5CB0E4F59A34ADD1DCEBA5B2A
003 OSt
005 20240729164011.0
008 950921s1996 flu b 001 0 eng
010 _a 95206662
020 _a1884015131
040 _aDLC
_cDLC
_dDLC
050 0 _aHF 5415.13
_bJ63 1996
082 0 _a658.8
_220
100 1 _aJohnson, William C.
_q(William Charles),
_d1954-
245 0 0 _aTotal quality in marketing /
_cby William C. Johnson, Richard J. Chvala.
260 _aDelray Beach, Fla. :
_bSt. Lucie Press,
_cc1996.
300 _axix, 276 p. ;
_c24 cm.
440 0 _aThe St. Lucie Press total quality series
504 _aIncludes bibliographical references and index.
650 1 0 _aMarketing
_xManagement.
650 1 0 _aTotal quality management.
942 _2lcc
_cBK
999 _c23743
_d23743