| 000 | 00957cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 73C60752B3E34939AFC8A9E5FEC0C26A | ||
| 003 | OSt | ||
| 005 | 20240729160716.0 | ||
| 008 | 920414s1993 nyua 001 0 eng | ||
| 010 | _a 92014611 | ||
| 020 | _a0024219320 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 |
_aHF 5415.2 _bT84 1993 |
|
| 082 | 0 |
_a658.8/3 _220 |
|
| 100 | 1 | _aTull, Donald S. | |
| 245 | 0 | 0 |
_aMarketing research : _bmeasurement and method / _cDonald S. Tull, Del I. Hawkins. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bMaxwell Macmillan International, _cc1993. |
||
| 300 |
_axviii, 863, [45] p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 1 | 0 | _aMarketing research. |
| 650 | 1 | 0 |
_aMarketing research _xCase studies. |
| 700 | 1 | _aHawkins, Del I. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c23757 _d23757 |
||