| 000 | 01004pam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | 7E718CBF86CB4F469C7F9BECC294DDEC | ||
| 003 | OSt | ||
| 005 | 20240729160412.0 | ||
| 008 | 790227s1980 nyua b 001 0 eng | ||
| 010 | _a 79011163 | ||
| 020 | _a0024217603 | ||
| 020 | _a0029796407 (International ed.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 |
_aHF 5415.2 _bT83 1980 |
|
| 082 | 0 | _a658.8/35 | |
| 100 | 1 | _aTull, Donald S. | |
| 245 | 0 | 0 |
_aMarketing research : _bmeasurement and method : a text with cases / _cDonald S. Tull, Del I. Hawkins. |
| 250 | _a2d ed. | ||
| 260 |
_aNew York : _bMacmillan, _cc1980. |
||
| 300 |
_axvii, 796 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 1 | 0 | _aMarketing research. |
| 650 | 1 | 0 |
_aMarketing research _xCase studies. |
| 700 | 1 |
_aHawkins, Del I., _ejoint author. |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c24406 _d24406 |
||