| 000 | 01200cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 99244497610402171 | ||
| 003 | OSt | ||
| 005 | 20240807130954.0 | ||
| 008 | 160712t20172017vraa b 001 0 eng d | ||
| 020 | _a9780170369824 | ||
| 040 |
_aANL _beng _erda _dANL _cTUPM |
||
| 050 | 0 |
_aHF 5415.2 _bM37 2017 |
|
| 245 | 0 | 0 |
_aMarketing research / _cWilliam Zikmund, Steven D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin. |
| 250 | _a4th Asia- Pacific edition. | ||
| 264 | 1 |
_aSouth Melbourne, Victoria _bCengage Learning, _c2017 |
|
| 264 | 1 | _c©2017 | |
| 300 |
_axxx, 602 pages : _bcolour illustrations ; _c26 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes biblioraphical references and index. | ||
| 650 | 1 | 0 |
_aMarketing research _vTextbooks. |
| 650 | 1 | 0 |
_aMarketing research _xStudy and teaching. |
| 650 | 1 | 0 |
_aMarketing research _vProblems, exercises, etc. |
| 700 | 1 |
_aD'Alessandro, Steven, _eauthor. |
|
| 700 | 1 |
_aZikmund, William _eauthor |
|
| 700 | 1 |
_aWinzar, Hume, _eauthor. |
|
| 700 | 1 |
_aLowe, Ben, _d1978-, _eauthor. |
|
| 700 | 1 |
_aBabin, Barry, _eauthor. |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c2466 _d2466 |
||