000			01854cam a22003734a 4500
001			C0159C0A1AF641A1948AB7B55DD39E23
005			20231019091423.0
008			030826s2004 nyu b 001 0 eng
035			_a13324082
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b2 shelf copies _xpolicy default
955			_ese20 2003-08-27; To Dewey _fCIP ver. sb03 2004-03-11, to BCCD
010			_a 2003016230
020			_a0789001217 (case : alk. paper)
020			_a0789001322 (soft : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050		0	_aHF5415.1263 _b.F857 2004
082	0		_a658.8/0071/1 _222
245	0	0	_aFundamentals of business marketing education : _ba guide for university-level faculty and policymakers / _cJ. David Lichtenthal, editor.
260			_aNew York : _bBest Business Books, _cc2004.
300			_axviii, 298 p. ; _c23 cm.
500			_a"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 5(1/2) (1998): 1-164 and 9(4) (2002): 27-126, published by the Haworth Press, Inc."
504			_aIncludes bibliographical references and index.
650	1	0	_aIndustrial marketing.
650	1	0	_aIndustrial marketing _xManagement.
650	1	0	_aIndustrial marketing _xStudy and teaching (Higher)
650	1	0	_aBusiness education _xCurricula.
700	1		_aLichtenthal, David.
730	0		_aJournal of business-to-business.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip046/2003016230.html
999			_c272 _d272