| 000 | 01537nam a2200373 i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240814133957.0 | ||
| 008 | 231018s2019 enka 000 0 eng d | ||
| 020 |
_a9780749484835 _q(paperback) |
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| 040 |
_aDLC _beng _erda _cTUP-M _dDLC _dTUPM |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aGS HF _b5415.13 W48 2019 |
| 050 | 0 | 0 |
_aGS HF _b5415.13 W48 2022 |
| 100 | 1 |
_aWestwood, John, _d1947- _eauthor. |
|
| 245 | 1 | 0 |
_aHow to write a marketing plan : _bdefine your strategy, plan effectively and reach your marketing goals / _cJohn Westwood. |
| 250 | _aSixth edition. | ||
| 250 | _aSeventh edition | ||
| 264 | 1 |
_aLondon ; _aNew York : _bKogan Page Limited, _c2019. |
|
| 264 | 1 |
_aLondon, United Kingdom: _bKogan Page, _c2022 |
|
| 300 |
_aix,177 pages : _billustrations ; _c23 cm. |
||
| 300 |
_a ix, 177 pages : _billustrations (black and white) ; _c24 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 490 | 0 | _aCreating success series | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aMarketing Planning | |
| 650 | 0 | _aDigital Marketing Strategies | |
| 650 | 0 | _aBusiness Skills Development | |
| 776 | 0 | 8 |
_iOnline version: _aWestwood, John, 1947- author. _tHow to write a marketing plan _bSixth edition. _dLondon ; New York : Kogan Page Limited, 2019 _z9780749486167 _w(DLC) 2018059317 |
| 942 |
_2lcc _cBK _n0 |
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