| 000 | 01519nam a22002897a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240701105227.0 | ||
| 008 | 240226b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9786214063437 | ||
| 040 |
_aTUPM _beng _c- _d- _erda |
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| 050 |
_aG155.75 _bB84 2022 |
||
| 100 | _aBuenaventura, John Paul G. | ||
| 245 |
_aTourism and hospitality marketing / _cJohn Paul G. Buenaventura, and Liberty Buenaventura-Gutierrez |
||
| 264 |
_aManila, Philippines : _bMindshapers Co. Inc. _c2022. |
||
| 300 |
_ax, 212 pages : _billustrations ; _c25 cm. |
||
| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references | ||
| 505 | _aChapter 1 Introduction to marketing -- Chapter 2 Hospitality services marketing -- Chapter 3 Hospitality marketing mix -- Chapter 4 Product service mix -- Chapter 5 Price mix -- Chapter 6 Promotion mix -- Chapter 7 Place mix-channel of distribution -- Chapter 8 Marketing plan -- Chapter 9 Strategic marketing and tactical marketing -- Chapter 10 Market opportunity and consumer analysis -- Chapter 11 Consumer behavior -- Chapter 12 Customer relationship development strategies -- Chapter 13 Marketing research and environment -- Chapter 14 Market segmentation -- Chapter 15 Tourism marketing. | ||
| 650 |
_aTourism _xMarketing |
||
| 700 | _aBuenaventura-Gutierrez, Liberty | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c28512 _d28512 |
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