000			00679nam a22002177a 4500
003			OSt
005			20240729132931.0
008			240320b |||||||| |||| 00| 0 eng d
020			_a9780071106689
040			_cTUPM
050			_aHF 5415.33 _bU66 C65 2007
100			_aHawkins, Del I.
245			_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh, Roger J. Best
250			_a10th ed.
260			_aNew York : _bMcGraw-Hill Irwin, _cc2007.
300			_axxiv, 790 p. : _bcol. ill. ; _c25 cm.
500			_aIncludes appendix and indexes.
700			_aMothersbaugh, David L.
700			_aBest, Roger J.
942			_2lcc _cBK
999			_c28590 _d28590