000			01267nam a22002777a 4500
003			OSt
005			20240719140245.0
008			240719b |||||||| |||| 00| 0 eng d
020			_a97817749690987
040			_aTUPM _beng _c- _d- _erda
100			_aSantos, João Heitor de Avila
245			_a Brand management in digital and sustainable times/ _cJoão Heitor de Avila Santos
264			_aOakville,: _bSociety Publishing, _c2022.
300			_a253 pages ; _c23 cm
336			_2rdacontent
337			_2rdamedia
338			_2rdacarrier
504			_aIncludes index and bibliographical references
505			_aChapter 1 Introduction to Brand Management Chapter 2 A Holistic Approach to Branding Chapter 3 Product Placement and Brand Integration Chapter 4 Brand Identity and Brand Equity Chapter 5 Retail Management Chapter 6 Digital Branding and Marketing Chapter 7 Sustainability and Branding
520			_aA reference guide for undergraduates, graduates, and professionals aiming to understand and overcome the challenges of brand management.
650			_aBrand Management
650			_aDigital Marketing
650			_aSustainability in Marketing
942			_2lcc _cBK _n0
999			_c28740 _d28740