000 01578nam a22002777a 4500
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008 240820b |||||||| |||| 00| 0 eng d
040 _aTUPM
_beng
_c-
_d-
_erda
050 _aFIL TX 911.3
_bM37 2022
100 _aMarcelo, Jefferson S.
_e[author]
245 _aEntrepreneurship in tourism and hospitality /
_c Jefferson S. Marcelo and Girlie M. Samson
264 _aManila :
_bMindshapers,
_cc2022.
300 _a163 pages ;
_c26 cm
336 _2rdacontent
337 _2rdamedia
338 _2rdacarrier
504 _aIncludes bibliographical references.
505 _aLesson 1. Introduction to Entrepreneurship -- Lesson 2. Entrepreneurship in the Philippine Setting -- Lesson 3. The Entrepreneurs -- Lesson 4. Entrepreneurial Options -- Lesson 5. The Management Aspect for Entrepreneurs -- Lesson 6. Marketing for Entrepreneurs -- Lesson 7. Financial and Financing Aspect for Entrepreneurs -- Lesson 8. ICT for Entrepreneurs -- Lesson 9. Ethical Perspective for Entrepreneurship -- Lesson 10. The Feasibility Study -- Supplemental Learning Materials -- Reference.
520 _aThis course provides an opportunity for students to appreciate and understand the value of entrepreneurship. Students will explore their entrepreneurial spirit through examining the process of starting and building a successful business.
650 _aENTREPRENEURSHIP
650 _aTOURISM MANAGEMENT
700 _aGirlie M. Samson
_eauthor
942 _2lcc
_cBK
_n0
999 _c28898
_d28898