| 000 | 02523cam a22004338i 4500 | ||
|---|---|---|---|
| 001 | 22536144 | ||
| 003 | OSt | ||
| 005 | 20240924162950.0 | ||
| 008 | 220505s2022 nju 001 0 eng | ||
| 010 | _a 2022015984 | ||
| 020 |
_a9781119884217 _q(paperback) |
||
| 020 |
_z9781119884231 _q(ePDF) |
||
| 020 |
_z9781119884224 _q(epub) |
||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aTS 171.4 _bG34 2022 |
| 100 | 1 |
_aGage, Marty, _eauthor. |
|
| 245 | 1 | 0 |
_aUser experience research : _bdiscover what customers really want / _cMarty Gage and Spencer Murrell. |
| 250 | _aFirst edition. | ||
| 263 | _a2207 | ||
| 264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2022] |
|
| 300 |
_a269 pages : _bcolor illustrations ; _c26 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 520 |
_a"50% of new product introductions fail--and this rate hasn't changed in 40 years! The main cause is too many designers, product teams, and marketers ignore the first step in the Design Thinking process-- user research. User experience research and testing, gives you a deep understanding of who your target customers are--and what they really want in your product or service. This book explains the fundamentals of user research and testing so your new products succeed and sell. User Experience Research helps you eliminate guesswork and hunches about what the target audience actually wants--by helping you uncover big ideas and insights based on testing and research. If your team wants to create category-leading products and experiences, revitalize brands, or grow usage and adoption of a key product or service, read and implement this book together. It will help your entire team and organization focus more deeply on your target customers"-- _cProvided by publisher. |
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| 650 | 0 | _aIndustrial design. | |
| 650 | 0 | _aProduct design. | |
| 650 | 0 | _aHuman engineering. | |
| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aConsumer satisfaction. | |
| 700 | 1 |
_aMurrell, Spencer, _eauthor. |
|
| 776 | 0 | 8 |
_iOnline version: _aGage, Marty. _tUser experience research. _bFirst edition _dHoboken, New Jersey : John Wiley & Sons, Inc., [2022] _z9781119884231 _w(DLC) 2022015985 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK _n0 |
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| 999 |
_c28944 _d28944 |
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