| 000 | 01152nam a22003257a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20241108115456.0 | ||
| 008 | 241108b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781529730845 | ||
| 020 | _a9781529730838 | ||
| 040 |
_aTUPM _beng _c- _d- _erda |
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| 050 |
_aHF 5415.32 _bC66 2020 |
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| 100 | _aEast, Robert | ||
| 245 |
_aConsumer behaviour : _bapplications in marketing/ _cRobert East, Jaywant Singh, Malcolm Wright and Marc Vanhuele |
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| 250 | _aFourth edition | ||
| 264 |
_aLondon: _bSAGE Publications Ltd, _c2022. |
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| 300 |
_a xii, 357 pages : _billustrations ; _c24 cm |
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| 336 | _2rdacontent | ||
| 337 | _2rdamedia | ||
| 338 | _2rdacarrier | ||
| 504 | _aIncludes bibliography and index | ||
| 505 | _aPart 1: Introduction Part 2: Consumption patterns Part 3: Explaining decision making Part 4: Market response | ||
| 650 |
_aConsumer behavior _xPsychological aspects |
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| 650 |
_aConsumer behavior _xSocial aspects |
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| 700 | _aJaywant Singh | ||
| 700 | _aMalcolm Wright | ||
| 700 | _aMarc Vanhuele | ||
| 942 |
_2lcc _cBK _n0 |
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| 999 |
_c29030 _d29030 |
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