| 000 | 01044nam a22003137a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20241108171038.0 | ||
| 008 | 241108b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781266151637 | ||
| 040 |
_aTUPM _beng _c- _d- _erda |
||
| 050 |
_aHF 1416 _bI58 2024 |
||
| 100 | _aCateora, Philip R. | ||
| 245 |
_a International marketing/ _cPhilip R. Cateora, R. Bruce Money, Mary C. Gilly, and John L. Graham |
||
| 250 | _a19th edition | ||
| 264 |
_aNew York, NY : _b McGraw-Hill, _c2024 |
||
| 300 |
_a xxvi, 710 pages : _bcolor illustrations ; _c28 cm. |
||
| 336 | _2rdacontent | ||
| 337 | _2rdamedia | ||
| 338 | _2rdacarrier | ||
| 504 | _aIncludes bibliography and index | ||
| 650 | _aInternational business enterprises | ||
| 650 | _aMarketing—International aspects | ||
| 650 | _aGlobal trade and commerce | ||
| 700 |
_aR. Bruce Money _eauthor |
||
| 700 |
_aMary C. Gilly _eauthor |
||
| 700 |
_aJohn L. Graham _eauthor |
||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c29047 _d29047 |
||