| 000 | 01441nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20241116152505.0 | ||
| 008 | 241116b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789393884046 | ||
| 040 |
_aTUPM _beng _c- _d- _erda |
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| 050 |
_aHF 5548.32 _bE36 2022 |
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| 245 |
_aE-commerce management : text and cases / _cedited by B.R. Sharma. |
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| 264 |
_aNew Delhi, India : _bRandom Publications, _cc2022. |
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| 300 |
_aviii, 345 pages : _billustrations ; _c24 cm |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliography and index | ||
| 505 | _a1. Electronic Commerce 1 -- 2. The World of E-Retailing and E-Retailing Management 29 -- 3. Development of E-commerce Technology 74 -- 4. E-shopping for Consumers 110 -- 5. The Digital Retailer and Customer Relationship Management 156 -- 6. E-Commerce and E-Business Management 173 -- 7. The Role of Marketing Database Management 220 -- 8. Multi-Channel Coordination and E-Business 239 -- 9. Management Information System 302 -- Bibliography 342 -- Index 344. | ||
| 520 | _a"It is hoped that it would work as a very important source of information for the student of commerce, taxation and management". | ||
| 650 | _aE-Commerce | ||
| 650 | _aInternet Marketing | ||
| 650 | _aBusiness Management | ||
| 942 |
_2lcc _cBK _n0 |
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| 999 |
_c29075 _d29075 |
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