| 000 | 01634nam a22003017a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20241211143744.0 | ||
| 008 | 241211b |||||||| |||| 00| 0 eng d | ||
| 010 | _aHF5415.32 .S26 2024 | ||
| 020 | _a9781774697139 | ||
| 040 |
_aTUPM _beng _c- _d- _erda |
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| 050 |
_aHF 5415.32 _bS26 2024 |
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| 100 | _aSantos, Joao Heitor De Avila | ||
| 245 |
_aConsumer behavior/ _cJoao Heitor De Avila Santos |
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| 264 |
_aBurlington, ON : _bToronto Academic Press, _cc2024 |
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| 300 |
_axiii, 244 pages : _bcolor illustrations ; _c26 cm |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes index and bibliographical references | ||
| 505 | _aChapter 1 Introduction to Consumer BehaviorChapter 2 Consumer Culture and Influences on Consumer BehaviorChapter 3 Consumer Perception, Motivation, and AttitudeChapter 4 Consumer Behavior ResearchChapter 5 Consumer Buying Behavior ProcessChapter 6 Consumer Decision MakingChapter 7 Consumer Behavior Outcomes and Issues Find | ||
| 520 | _aConsumer behavior refers to the actions and decisions made when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services, delving into the psychological, social, and cultural factors that influence consumer behavior, such as perception, learning, motivation, and attitudes. | ||
| 650 | _aConsumer behavior | ||
| 650 |
_aDecision making _xPsychological aspects. |
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| 650 |
_aMarketing _xPsychological aspects. |
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| 942 |
_2lcc _cBK _n0 |
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| 999 |
_c29184 _d29184 |
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