000			03261cam a22004338i 4500
001			21827486
003			OSt
005			20250106183351.0
008			201202s2021 iau j 001 0 eng
010			_a 2020054554
020			_a9781260597745
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF 5415.2 _bH35 2022
100	1		_aHair, Joseph F., _cJr., _d1944- _eauthor.
245	1	0	_aEssentials of marketing analytics / _cJoseph F. Hair, Jr., Dana E. Harrison, and Haya Ajjan
250			_aInternational Student Edition
263			_a2102
264		1	_aDubuque : _bMcGraw Hill Education, _c2022.
300			_a xviii, 462 pages : _bcolor illustrations ; _c26 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505			_aART ONE: OVERVIEW OF MARKETING ANALYTICS AND DATA MANAGEMENTChapter 1: Introduction to Marketing AnalyticsChapter 2: Data Management PART TWO: EXPLORING AND VISUALIZING DATA PATTERNSChapter 3: Exploratory Data Analysis Using Cognitive Analytics Chapter 4: Data VisualizationPART THREE: ANALYTICAL METHODS FOR SUPERVISED LEARNING Chapter 5: Regression Analysis Chapter 6: Neural NetworksChapter 7: Automated Machine LearningPART FOUR: ANALYTICAL METHODS FOR UNSUPERVISED LEARNING Chapter 8: Cluster AnalysisChapter 9: Market Basket Analysis PART FIVE: EMERGING ANALYTICAL APPROACHESChapter 10: Natural Language Processing - Text Mining and Sentiment Analysis Chapter 11: Social Network AnalysisChapter 12: Web Analytics
520			_a"We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the master's level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the premier source for new and essential knowledge in data analytics, particularly for situations related to marketing decision making that can benefit from marketing analytics, which is likely 80 percent of all challenges faced by organizations"-- _cProvided by publisher.
650		0	_aMarketing research
650		0	_aMarketing _xData processing.
650		0	_aConsumer behavior _xStatistical methods.
650		0	_aBusiness intelligence.
650		0	_aDecision making _xStatistical methods.
700	1		_aHarrison, Dana E., _eauthor.
700	1		_aAjjan, Haya, _eauthor.
776	0	8	_iOnline version: _aHair, Jr, Joe F., _tEssentials of marketing analytics, 1e _b1. _dDubuque : McGraw Hill Education, 2021. _z9781264263639 _w(DLC) 2020054555
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c29194 _d29194