000			02123cam a2200409 i 4500
001			9951859743804341
003			OSt
005			20250108182504.0
008			140106s2015 nyua b 001 0 eng
010			_a 2013049003
020			_a9781260598230
020			_a1260598233
035			_a(OCoLC)ocn867715972
035			_a(OCoLC)867715972 _z(OCoLC)842883168 _z(OCoLC)879941785
035			_a(StEdNL)5185974-nlsdb-Voyager
040			_aDLC _erda _beng _cTUPM _dYDX _dOCLCO _dYDXCP _dDEBBG _dUKMGB _dSITPL _dNLE
042			_apcc
049			_aNLES
050	0	0	_aHF 5415.13 _bM37 2023
100	1		_aMarshall, Greg W., _eauthor.
245	1	0	_aMarketing management / _cGreg W. Marshall and Mark W. Johnston
250			_aFourth edition _bInternational edition.
264		1	_aNew York : _bMcGraw-Hill Education, _c2023.
300			_a1 volume (various paging) : _ccolor illustrations ; _b28 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505			_aChapter 1: Marketing in Today’s Business MilieuChapter 2: Marketing Foundations: Global, Ethical,SustainableChapter 3: Elements of Marketing Strategy, Planning, andCompetitionChapter 4: Market Research EssentialsChapter 5: CRM, Big Data, and Marketing AnalyticsChapter 6: Understand Consumer and Business MarketsChapter 7: Segmentation, Target Marketing, and PositioningChapter 8: Product Strategy and New Product DevelopmentChapter 9: Build the BrandChapter 10: Service as the Core OfferingChapter 11: Manage Pricing DecisionsChapter 12: Manage Marketing Channels, Logistics, and SupplyChainChapter 13: Promotion Essentials: Digital and Social MediaMarketingChapter 14: Promotion Essentials: Legacy Approaches andPersonal Selling
650		0	_aMarketing _xManagement.
650		0	_aMarketing _xDecision making.
650		0	_aMarketing strategies.
650		0	_aConsumer behavior _xMarketing.
700	1		_aJohnston, Mark W., _eauthor.
942			_2lcc _cBK _n0
999			_c29209 _d29209