000			02106nam a22003978i 4500
001			99116747350504341
003			OSt
005			20250225143822.0
008			210112s2022 at b 001|0|eng|d
015			_aGBC104184 _2bnb
016	7		_a020080075 _2Uk
020			_a9780357512364 _qpaperback
020			_a0357512367 _qpaperback
035			_a(Uk)020080075
040			_aStDuBDS _beng _cStDuBDS _erda _dTUPM
050			_aGS HD 2755.5 _bP46 2022
100	1		_aPeng, Mike W., _d1968- _eauthor.
245	1	0	_aGlobal strategy / _cMike Peng.
250			_aFifth edition.
264		1	_aAustralia ; _bCengage, _c[2022]
300			_axx, 460 pages : _billustrations (color) ; _c28 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aActually published Boston, MA.
500			_aPrevious edition: Boston: Cengage Learning, 2016.
504			_aIncludes bibliographical references and index.
505			_a Foundations of global strategy. Strategizing around the globe ; Managing industry competition ; Leveraging resources and capabilities ; Emphasizing institutions, cultures, and ethics Business-level strategies. Growing and internationalizing the entrepreneurial firm ; Entering foreign markets ; Making strategic alliances and networks work ; Managing competitive dynamics Corporate-level strategies. Diversifying and managing acquisitions globally ; Strategizing, structuring, and innovating around the world ; Governing the corporation globally ; Strategizing on corporate social responsibility Integrative cases
520			_a"The world's best-selling global business trategy textbook, Peng's Global strategy 5E draws on the lastest research and integrates three leading views while providing innovative, comprehensive coverage." _bPublisher description
650		0	_aStrategic planning.
650		0	_aInternational business enterprises _xManagement.
650		0	_aBusiness planning.
650		0	_aGlobalization.
942			_2lcc _cBK _n0
999			_c29392 _d29392