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040 _aTUPM
_beng
_cTUPM
_dTUPM
_erda
050 _aTHE NC 997
_bO34 2024
100 _aOderon, Pauline B.
_eAuthor
245 _aDevelopment of cross-media technology campaign tool /
_cPauline B. Oderon.
260 _aManila :
_bTechnological University of the Philippines,
_c2024.
300 _a171 pages :
_bcol. ill. ;
_c29 cm. +
_e1 CDROM (4 3/4 in)
336 _2rdacontent
337 _2rdamedia
338 _2rdacarrier
500 _aMaster's thesis.
502 _aCollege of Architecture and Fine Arts. --
_bMasters in Graphics Technology :
_cTechnological University of the Philippines,
_d2024.
504 _aIncludes bibliography.
520 _aThe study is to assess the cross-media technology’s effectiveness and acceptability as a campaign tool in promoting the Technological University of the Philippines’ College of Architecture and Fine Arts. The campaign tool aims not only to promote the TUP-CAFA’s deep rooted history, program offerings, and student body achievements, but also compete on both academic and industry level. The study adopts from many references that aims to be unique and more engaging compared and competitive in the education market. The results of the evaluation conducted from the respondents of students, professors, and professionals have left an outstanding result of “strongly acceptable” in terms of functionality, features, aesthetics, materials, and cost. The results were classified into three respondent categories: students, teachers, and professionals. The campaign tool was evaluated through the following indicators, which include Functionality, Features, Aesthetics, Materials, and Costs. From the results of the overall respondents, the cross-media technology campaign tool’s functionality, features, and material were rated 4.8, and its aesthetics and cost were rated 4.7. Overall rating, the TUP-CAFA’s Cross-Media Technology Campaign Tool was very satisfactory and strongly acceptable to its target audience.
650 _aGraphic arts
942 _2lcc
_cTHE
_n0
999 _c29535
_d29535