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040 _aTUPM
_bEnglish
_cTUPM
_dTUPM
_erda
050 _aBTH HB 615
_bM34 2025
100 _aMagtira, Aileen Maxine V.
_eauthor
245 _aSIOMOYAKI/
_bBite-sized fusion of flavors.:
_cAileen Maxine V. Magtira, Andrea V. Quigao, Bianca Mehriel D. Perez, Emanuel L. Santarina, Jamaeca Andrei Pilapil and Sheila Marie C. Waminal.--
260 _aTechnological University Of The Philippines, Manila.
_c2025
300 _axii, 228 pages.
_c29 cm
336 _2rdacontent
337 _2rdamedia
338 _2rdacarrier
500 _aBachelor's thesis
502 _aCollege of Liberal Arts.--
_bBachelor Of Science In Entrepreneurship:
_cTechnological University Of The Philippines, Manila.
_d2025
504 _aIncludes bibliographic references and index.
520 _aThis feasibility study examines the potential success of Siomoyaki Yatai, a street food business offering a unique fusion of Chinese and Japanese flavors. Targeted at urban markets such as 18-49 years old, students, and young professionals, the company reinterprets traditional street food through three innovative and inclusive product lines. Siomoyaki Yatai’s form of organization as a partnership emphasizes sustainable operations by sourcing locally produced ingredients, adopting recyclable packaging, and minimizing waste, aligning with the eco-conscious values of its target audience. Collaborative management and digital marketing enhance efficiency and market presence, while market research confirms strong interest in its fusion concept, operational effectiveness, and regulatory compliance. The study findings underscore Siomoyaki Yatai's ability to satisfy customer preferences, ensure operational efficiency, and comply with legal standards. Five-year financial projections reveal steady revenue growth, manageable liabilities, and increasing equity, demonstrating the potential for sustainable expansion. With an innovative business model, eco-conscious practices, and a strong partnership structure, the business is well-positioned for long-term profitability and success in the competitive street food industry.
650 _aEntrepreneurship
650 _aFeasibility Study
700 _aQuigao, Andrea V.
_eauthor
700 _aPerez, Bianca Mehriel D.
_eauthor
700 _aPilapil, Jamaeca Andrei
_eauthor
700 _aSantarina, Emanuel L.
_eauthor
700 _aWaminal, Sheila Marie O.
_eauthor
942 _2lcc
_cBTH CLA
_n0
999 _c29602
_d29602