000			03046nam a22003377a 4500
003			OSt
005			20250327190951.0
008			250327b |||||||| |||| 00| 0 eng d
040			_aTUPM _bEnglish _cTUPM _dTUPM _erda
050			_aBTH HD 28 _bD45 2025
100			_aDe Lara, Norilyn O. _eauthor
245			_aLast Item Left _bEffectiveness Of Urgency Cues In Consumer Purchase Decision _cNorilyn O. De Lara, Lovely Joy E. Lerin, Jennifer A. Malong, Ericson Jake D. Nebio, Ricka Mae Beatriz Palarao, Manuel Jr. R. Parejo and Niniel S. Quintana.--
260			_aTechnological University Of The Philippines, Manila. _c2025
300			_aix, 121 pages. _c29 cm
336			_2rdacontent
337			_2rdamedia
338			_2rdacarrier
500			_aBachelor's thesis
502			_aCollege of Liberal Arts.-- _bBachelor Of Science In Business Administration Major In Industrial Management: _cTechnological University Of The Philippines, Manila. _d2025
504			_aIncludes bibliographic references and index.
520			_aE-commerce has revolutionized the market, providing unparalleled convenience and accessibility. This study investigates the influence of urgency cues, such as Time-Limited and Stock-Limited Offers, on the Consumer Purchase Decision (CPD) process in e- commerce. Despite growing adoption, limited research explores how these cues affect consumer decision-making stages varied by generational cohorts. The study aims to fill this gap by examining Millennials and Gen Z, the current and primary drivers of online shopping, focusing on responses to urgency cues during the stages: need recognition, information search, evaluation, purchase, and post-purchase behavior. A descriptive quantitative approach was employed through a survey of 400 e-commerce consumers in Manila, evenly divided between Millennials and Gen Z. Data analysis revealed that urgency cues significantly influence immediate purchases, post-purchase satisfaction, and repeat buying behavior, highlighting the relationship between urgency cues and CPD. Moreover, distinct generational differences were observed, with demographic factors moderating responses to urgency cues. This research emphasizes the psychological impact of urgency cues on CPD, offering valuable insights for businesses, particularly e-commerce platforms, to optimize scarcity-based marketing strategies. However, ethical considerations must be observed to prevent overuse or manipulation, ensuring a balanced approach that fosters consumer trust and engagement. Keywords: Urgency Cues, Consumer Purchase Decision, Time-Limited Offers, Stock- Limited Offers, Generational Cohorts
650			_aIndustrial Management
650			_aFeasibility Study
700			_aLerin, Lovely Joy E. _eauthor
700			_aMalong, Jennifer A. _eauthor
700			_aNebio, Ericson Jake D. _eauthor
700			_aPalarao, Ricka Mae Beatriz _eauthor
700			_aParejo, Manuel Jr. R. _eauthor
700			_aQuintana, Niniel S. _eauthor
942			_2lcc _cBTH CLA _n0
999			_c29609 _d29609