000			02591nam a22002897a 4500
003			OSt
005			20250424141717.0
008			250424b |||||||| |||| 00| 0 eng d
020			_a9786214270538
040			_aTUPM _cTUPM _erda
050			_aFIL HF 5415.32 _bM46 2019
100			_aMendoza, Ernesto H.
245			_aConsumer behavior : _bdynamics, dimensions, & models / _cErnesto H. Mendoza, Lorma S.P. Garcia.
264			_aManila _bUnlimited Books Library Services & Publishing Inc. _cc2019
300			_axii, 406 pages : _billustrations ; _c25 cm
336			_2rdacontent
337			_2rdamedia
338			_2rdacarrier
500			_aIncludes bibliographical references.
504			_aIncludes bibliographic references and index.
505			_aCh.1 Introduction to the study of consumer behaviour. Ch. 2 Market research and consumer behaviour. <br/>Ch.3 Market segmentation and positioning. Ch.4 Roles and issues in advertising. Ch.5 The consumer decision-making process. Ch.6 Models of consumer behaviour. Ch.7 Psychological influences on consumer decision making. Ch.8 Sociological influences on consumer decision making Ch.9 Diffusion and innovation. Ch.10 Organizational buying. Ch.11 Consumer behaviour analysis and marketing strategy. Ch. 12 Consumer protection. Glossary. References.
520			_aThis book established its importance and relevance to every consumer throughout the world. With the era of globalization, consumers are more and more exposed to different market trends, fraudulent sellers’ practices and increasing confusion as he is bombarded daily by relentless advertising and promotional campaigns. Understanding consumer behaviour work both ways – to the seller and the buyer. It is hoped that the features of this book which covered introduction to the study of consumer behaviour, to market research, segmentation and positioning, decision-making process, various models and role of advertising will give full insights to all concerned. Special attention is given to consumer protection which is the key in ensuring that the interest of every consumer is protected. The authors, in the previous book endeavoured to link theories, concepts and principles with real-life situation on the ground. This was done through activities and varied exercises which were based from the actual corporate experiences of the authors- both writers and individual consumers.
650			_2Consumer behavior.
700			_aGarcia, Lorma S.P., author.
942			_cBK _n0
999			_c29697 _d29697